Through the years, several nonprofit organizations spurt across the globe. These organizations aim to spread awareness to gain more support and sponsorship.
But, with the number of nonprofits and charities today, how can they publicize their mission?
Digital marketing – they have to build a strong online presence through this.
- Get Listed on Nonprofit Directories
The spurt of nonprofit organizations here and there made people hesitant. It’s not that they don’t want to help. But, some nonprofits mismanage their accumulated donations. Instead of serving their target community, they keep or spend the money elsewhere.
Even worse, some con artists pretend to have nonprofit organizations only to scam generous people.
We know your organization does neither. But, we are talking about the people you are inviting to donate. Thus, to appease their minds, it is best to list your organization to a nonprofit directory.
A nonprofit directory is a list of nonprofit organizations. Potential donors can easily understand the mission and vision of your campaign. It gives them the encouragement to help in your initiatives. Your transparency capacity will make the donors feel better about your organization.
As you take a step in marketing your organization, it’s best to get listed on a nonprofit directory.
- Taking advantage of Google suite
Money is of the essence when it comes to a nonprofit organization’s aim. This is why they have to take advantage of Google’s offering here. Google suite for nonprofit is the best friend they could ever ask for. With the vast assortment of tools such as Gmail, Google Earth, Google Ads and many more, the nonprofit organization will only grow in greater strides.
With the ever growing list of intelligent tools spawned by Google, it is only natural for one to extract value out of them. Gmail is one such that they have become very popular over the years rising in leaps in popularity. It gets the job done whether keeping track of email conversions or staying in touch with clients.
Youtube is the second most popular search engine in the world for a reason. With the ability to reach millions of daily users, word about your organization can spread easily through this medium and enable more conversions.
- Use Social Media Platforms
Understandably, nonprofit organizations are frugal in marketing costs. One way to reduce costs is to use an efficient medium to reach a large audience. Social media is an excellent option for this. You can build a strong network of followers that you can encourage to donate or share your programs.
Today, Facebook is the largest social media platform. People with various interests, charities, and businesses are on Facebook. Organizations create Facebook groups and pages to share about their programs and services.
You can publish frequent updates on your Facebook page, monitor post engagement, and respond to messages easily. If you have extra funds, you can promote your program or updates with Facebook ads.
If you join Facebook groups, you can build a larger network. Your friends will share your posts on their accounts. It greatly helps you in reaching a broader audience.
Unlike Facebook, Instagram is a more visual-centric media. Visual media get more attention and traffic than text posts. You can upload photos, videos, or brochures about your charity works. Increase social media reach by connecting your Instagram account with other social networks.
Today, Twitter is commonly known for updates and serious discussions. You can create a social bubble by following people who have the same interests as you. These people will retweet, respond, or even message you. Twitter will give a faster engagement result if you have more followers.
LinkedIn is a career-oriented social platform, but it is almost the same as Facebook. Since most LinkedIn users are businessmen or employees, you can find suitable sponsorships on LinkedIn. Check out the best practices in LinkedIn to efficiently market your organization.
YouTube is among the fastest-growing platforms to reach a broader audience. Companies, websites, and artists create attractive videos to grab their target audience’s attention. A well-conceptualized video can bring more traffic to your business website.
You can monetize your videos to have an additional source of funds for your organization. Give value to your videos while spreading awareness to the public.
- Build a User-Friendly Website
Build a website for your nonprofit organization to maximize lead generation. But, ensure that your website is clear and easy to navigate. Web visitors will quickly leave confusing and complicated websites. Do not lose your chance of having new sponsorships.
Always pay attention to your website structure. You can add pop-ups for newsletters or chatbots to guide your web visitors. If you are unsure of how to create a website, ask help from website builders for nonprofits.
A professional and well-structured website is more than just aesthetic. Professionals know the in-and-out of off-page and on-page SEO. They are knowledgeable to handle advanced functionality and integrations your website needs.
- Make Use of Email Marketing
Email marketing is the least expensive and most effective method to reach people. You can boost the number of supporters by sending updates about your campaign. But, you have to create engaging email content to catch your reader’s attention. If you use cliché images and boring texts, they might not read your email.
Try sending minimal emails a month with calls to action. Sending several emails frequently will annoy your subscribers. More so, you will easily run out of content ideas. Now, you don’t want to lose your audience, right? That’s why it is safer to schedule your emails, it could be once a week or once every two weeks.
- Create Relevant Content
Content is everything when it comes to digital marketing. It tells a story about your organization. Giving out informative articles or fact sheets helps readers understand your campaign. Moreover, your content will reflect how well you know what you are doing. Let people know about what you are passionate about, and they will have the interest to support you.
Aside from what you post, how you create them also matters. You need quality content with heartwarming images to highlight your organization’s activities. Make your content speak for your organization. When told well, the world wants to become a part of that story.
- Add Donation Tools
You hope that people will donate the stories you post on your website and social media. Yet, what happens if your call to action is not readily available? They should not go elsewhere to donate.
Let them donate online. Today’s donors prefer the Internet– and statistics can tell. According to sgEngage, nonprofit organizations generate more from online donations. Thus, make your call to action page or social media posts interactive. Do not risk a chance to lose their valuable assistance.
Add a donation tool on your webpage or social media post. Allow them to donate using their credit cards or PayPal online. It’s best to give them a seamless process of donating. Remember, the easier the process, the more people will likely do it.
Another tip, place the donate button on the bottom right-hand corner of your website. Studies say that the human eye tends to read articles and websites in an “F” or “Z” pattern. Thus, most web visitors most likely scan your website from left to right and top to bottom. Ensure that your donate button is not only on your website but on every social media platform too.
- Share Success Stories
Nonprofit organizations create fundraisers to help the worthy and create happy endings. As an organizer, share your success stories through your website and social media. It is heartwarming for donors to know that the community heartily received their donations.
These anecdotal stories do not only share how you help people. It also shows the details of how your organization used the funds. A story about a few recipients will show donors the level and scope of the programs.
By showing how you allocate the funds and how the people are served, it assures each donor. Also, social content is shareable; you will see social users sharing your content on their social media.
Indeed, digital marketing is an excellent help for nonprofit organizations in publicizing their mission and vision. Raise nonprofits awareness and gain more support by utilizing digital marketing properly. Spread the word globally; kindness knows no boundaries.