Running a business is not easy, but it can be incredibly rewarding to see all of your efforts pay off and your venture flourish. There are a lot of things that go into running a successful business, but marketing is one of the key things you need to be focusing on if you want to see results and build brand awareness. As a small business, this can be more challenging as you won’t have the same kind of budget that larger corporations have for this, but below are a few tips you might want to bear in mind to help you promote your brand, products, and services.
It’s hard to come by someone who doesn’t have some form of social media. Since people have been connecting on these platforms, businesses all over the world have seen the incredible marketing opportunities that social media can offer, and your brand needs to have a presence on these platforms if you’re going to get noticed. Posting photos, statues, and other marketing materials such as video clips via social media is a fantastic way to engage directly with your customers and raise awareness about what your company is doing. Creating professional social media accounts is the most basic step you can take when it comes to marketing your small business. Just make sure that the content you post on these channels is relevant to what you do and that you are keeping the tone right for each platform you use. For example, LinkedIn is aimed at professionals, so more industry-forward posts will work well here, whereas sites like Twitter and Instagram can allow you to be a little more playful with your content.
Another thing to consider when you’re creating content for your company’s website and blog pages is using links to both external sites and your internal links to other pages on your website. This is a useful SEO tactic that can help to boost your search engine ranking, but you need to make sure that the way you’re curating this isn’t spamming or that these external links are to something that is irrelevant to your business or whatever it is that you’re trying to promote product-wise. Internal linking on your site’s blog is useful if you want to drive more traffic to your online store if you have one or a particular page you want your customers to pay close attention to.
If you’re working on a tighter budget, the idea of giving away freebies might be something that you’re apprehensive about. However, this is a fantastic opportunity to get people to try your products and is always worth doing, particularly if you’re a start-up with a small following who is trying to branch out. You can host giveaway competitions on social media or even promote limited-time sales to encourage people to purchase products from you and even share the news of these competitions/sales with their friends.
A small business that is trying to do their marketing on a tight budget can do a lot, including joining forces with other small enterprises within your industry for events or writing guest blogs for each other. The above tips though are all good places to start if you want to get your new business noticed.