7 best seo Tools When starting with an online business or a blogging website, the purpose is to be at number 1 in all the search results of your niche. It’s because when Google ranks you higher, you receive more traffic, more audience on your site, and definitely more leads to grow your business. But that’s only possible when you properly optimize your website for SEO.
SEO, short for search engine optimization is a technique to drive organic traffic to your site and boost its ranking in the growing competition. It includes the design of the website, content, loading speed, and the ease for the visitors to boost your website.
There are a number of SEO tools and techniques that help to optimize your website for the long-run. For example, some SEO tools can help you find the keywords, relevant content, and also about the health of your website.
In this blog, I’ll share a list of free tools that can help in knowing about your website in-depth and how you can improve its health to grow the reach of your website.
- Google Analytics
You work hard for your website design, content, and marketing. But still, you can’t decide why your website isn’t getting enough traffic. Here comes Google Analytics for help.
Google Analytics is a free SEO tool that tells about your website in-depth especially the traffic. With your Analytics account, you can check the number of pages that are getting good views and also the pages with the highest bounce rate.
In addition, it also tells you the source of traffic so you can have the idea of where your traffic is coming. You can also learn about your audience and the devices from which your website is more viewed.
And the best part is that it’s free. So by learning more about your website, you can figure out what’s working for your website and what’s not.
- Google Search Console
Another SEO tool by Google which is recommended most for digital marketers and SEO specialists to make the most of your website is Google Search Console. It’s one big, SEO technical tool that crawls your website, inspects the broken links, 404 errors, and run a check on your website to know about its health.
With this free tool, you can easily check the number of external links to your website, the keywords which are getting the most traffic, and the complete performance of your site.
It’s also good for checking the speed of your website, responsiveness, statistics of the page crawled per day, and also the outdated content of your website.
The best thing is you can get to know the sources from which your website is getting linked to. By working with this free search console tool, you can grow your online business better.
- Screaming Frog
Screaming Frog SEO Spider is one of the best SEO tools for a technical site audit. It crawls on your website and detects the broken links, finds the duplicate content, analyzes page titles and meta tags for free.
It’s the most used tool when it comes to performing the technical audit of your site. It also helps you to generate XML sitemaps and review Meta Robots and Directives.
If you’re new to SEO and don’t want to hurt your website with a bunch of SEO errors then try this tool and you’ll be amazed by the hidden errors it brings up for you. But make sure, after knowing the errors, you work on it to resolve or else you’ll miss being in the good books of Google search results.
- Yoast SEO
Yoast SEO is a WordPress plugin that you can install on your website and use it to optimize your content for better results.
It’s used mostly for blogging websites to check immediate SEO factors and boost its ranking. You only need to define the focused keyword to it, and it will ask you to make the description, title, and slug around the focus keyword.
If you correctly put all the keywords in your blog, especially in title and subheadings, it will give you a good SEO score. And if your SEO score is poor that means your post isn’t optimized better.
In addition, it also tells you to add external and internal links to your post to make it more credible for SEO results. This is one of the best SEO tools to get the immediate score of your website’s SEO.
- Answer the Public
If you’re a content marketer or digital marketer and looking for questions which people ask online then try this free tool, Answer the Public.
Like its name, it gives you all the questions and phrases around the keyword you want to know about. These are the queries that are most used online and have high searches.
The search results will help you to create highly targeted content that will address the audience’s needs.
Other than the queries, it also gives you the keyword suggestions with prepositions such as ‘like,’ ‘versus,’ ‘with’ to help you create more shareable, and specific content for your audience. This makes it one of the effective keyword explorer tools to make the best content for your audience.
If you’re curious to learn about your competitor’s keywords and the data on those keywords then Ubersuggest is the go-to tool for ir.
When you enter any keyword in the search box, it will bring all the data of that keyword including the competition on that keyword, monthly searches, keyword difficulty, and more.
Plus, you’ll also get a list of suggested keywords from the tool which you can include in your content to better optimize for SEO.
This tool is best if you want to know, how a search engine sees your site. It strips your site to the bottom and features relevant SEO information.
It will let you know if Google has any difficulty crawling on your website. And the good thing is that it will also point out if your titles and meta descriptions need changes to make it adequately optimized.
You don’t need to do anything, just enter the URL in the search box and it will give you a preview of your site.
Other than these tools, you can also search for some local SEO services in Pakistan, and inquire about your website.
SEO is one of the most important factors to increase your website ranking and grow its traffic in the cut-throat competition. So, that’s why it’s always a good decision to use the best SEO tools or take help from the SEO experts who can optimize your website to let you make the most of it.