Home Digital marketing How to Do Blogger Outreach at Scale

How to Do Blogger Outreach at Scale

7 Tips on Digital Marketing

Blogger outreach is a strategic process of reaching out to industry influencers, journalists, or bloggers in your niche and building relationships with them to create promotional content.

Blogger outreach is an important element of content marketing that can provide you with brand exposure, credibility, higher ranking and SEO boost, free promotion, and qualified leads.

A few essential steps need to be followed to have an effective blogger outreach strategy, they are:

  1. Set Objectives: Starting a blogger outreach efforts with well-defined goals and objectives lays out a clear path to execute your plans that lead to the desired result.

Set goals that are specific, measurable, attainable, relevant, time-based, evaluative, and adjustable. Break them down into small steps, achievable milestones, and set specific and clear targets.

Set measurable Key Performance Indicators that have measurable value, have key indicators of success, determine achievements, and gauge long-term performance. This ensures to tackle possible obstacles and increases the chance of success.

  1. Find Prospects: Search and prepare a list with the bloggers you want to pitch to. Here are some ways to do that.
  • Google: Type in keywords that are relevant to your niche. For example, if you’re a fitness blogger, related keywords can be fitness food recipes, diet charts, tips to lose weight, the best food for weight gain, fitness advice, and so on.
  • Outreach tools: These tools enable you to find niche-specific publishers and bloggers by providing you with a list based on the keywords used. It allows filtering results based on country, language, and region. For example, a tool like BuzzSumo generates metrics, like domain authority, page authority, number of followers, reply ratio, retweet ratio, etc.
  • Search for “Top Blogs”: Use these search terms and they will lead you to lists of top blogs in your niche: “Best blogs (keyword)” “Top blogs (keyword)” “Top (keyword) to follow”.
  1. Select Best Prospects: After getting a list of high-quality bloggers, filter them out based on domain authority, user engagement, credibility, targeted audiences, and market influence. Then, round up 20-30 bloggers to reach out to.

Keep in mind that they are different categories of bloggers such as the elite class, upper-class, middle-class, and lower-class. They range from the most influential to newcomers. Make sure to adjust your pitch accordingly.

  1. Thoroughly Research Prospects: Blogs written on the same topic will differ in style, tone, delivery, and mindset. So before pitching,research helps to know about the type of content that is published, patterns of content consumption of the audience, popular blog content if there are other brands mentioned on the blog, and contact information.
  1. Develop a Connection: Before reaching out to them, form a connection.
  2. Follow them on their socials.
  3. Mention them in your blog post; this shows them that you are invested in them, know their business well, and will escalate building relationships with them.
  4. Sign up for newsletters and reply to them.
  5. Comment on their social media posts or blogs.
  6. Through your social media handle, share their work.
  7. Tag them on your own work and request them to share their thoughts.
  1. Reach Out to Them: This is where the outreach process begins. Your email must be professional yet friendly, must have an eye-catching subject, highlight the value offered, personalize the email, and establish credibility.
  1. Sustain Relations with Them: Do not waste your efforts with just one collaboration and link, follow up with them and keep them in the loop. Maintaining a relationship is beneficial for future collaborations and building a contact base.

Blogger outreach is a process that takes a lot of planning and organizing to generate the best results and long-standing relationships.

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