Every business’s digital marketing strategy should include email marketing. It allows businesses to keep in touch with their consumers and turn them into repeat customers. After all, customer loyalty is just as essential as gaining new ones.
Email marketing has emerged as one of the hottest digital marketing trends in 2021!
We understand that email marketing is a complex process that needs copywriting expertise, a strategy, and a goal. It might be tough to keep up with marketers and business owners with limited time.
Therefore we’ve taken the initiative to list down our top 10 email marketing tips that will aid you in achieving your goals. But before that let’s take a brief look at what email marketing is.
What is Email Marketing?
The act of sending a commercial message via email, usually to a group of individuals, is known as email marketing. Every email sent to a potential or present consumer may be considered email marketing in the widest sense.
It entails sending advertising, soliciting business, or soliciting purchases or contributions through email.
In simple terms, sending emails with the purpose of sale, building brand awareness & reputation is called email marketing.
Now that you’re aware of what email marketing is, we’d like to mention a tip before we get started with the email marketing hacks.
If you’re using email marketing strategies for your business, you must also consider using WhatsApp marketing. Why? It’s simple. Whatsapp is one of the largest messenger apps used today and people of all ages use it daily.
While a person may forget checking their emails sometimes, WhatsApp is something that people are glued to every day.
So it makes sense to tap your audience and communicate with them directly where they’re active most of the time. Consider learning how to set up WhatsApp marketing and you will see results within a few months.
Now without further ado, let’s take a look at our 10 best email marketing.
10 Best Email Marketing Tips To Increase Sales
1. Test Every Subject Line
It’s critical to figure out which subject line to use when sending emails in order to encourage customers to open them. When a person opens their email, the subject title is the first thing they see, and if it isn’t eye-catching or tempting enough, they are likely to ignore or delete it.
So, how do we go about doing that? Well, there’s a free tool called “Email Subject Line Tester” that makes optimising subject lines and seeing how they’ll appear in recipients’ inboxes a breeze. You will get a score that highlights words or terms you will need to change to attract more viewers.
2. Don’t Focus On Promotion Only
While the ultimate aim of email marketing is to expand your brand, it’s important to understand that promotions aren’t the focus. Establishing and cultivating healthy connections with your consumers should be at the centre of your email marketing strategy.
As a result, we recommend sending emails on topics such as festivals, tips and tricks, links to educational articles for your clients, and anything else you may think of.
3. Segmentation Is Key
Segmentation is the process of grouping consumers with similar characteristics. It might be based on likes and dislikes, buying patterns, demography, and so on.
Sending the same email to your whole list raises the likelihood that your material will be irrelevant. Customers will unsubscribe from your list if they believe you are irrelevant.
4. The Importance Of A/B Testing
Always test important parts of your campaigns to see whether they can be improved over time. It aids in the creation of two distinct emails. Changes to the text and subject line may be changed, and the email can be sent to two groups of individuals within the same demographic.
This will help you to discover what those consumers like, which may be established by the opening rate, the call to action made, and other factors. This will allow you to make the required changes and send a mail with the greatest conversion rate possible.
5. Power Words Should Be Used
Readers should be motivated to take action by the subject lines. As a result, use powerful phrases to entice viewers to open and click your emails.
Some examples of power words can be seen with the image below:
6. Keep Your Content Brief
Make everything as long as it has to be, and no more, whether you’re writing subject lines or body content.
Sentences should be no more than 25 words long, and paragraphs should be no more than three sentences long. These are considered basic web authoring best practices.
When creating subject lines, aim for 17-24 characters. Although there is no such thing as the “optimal subject line length,” shorter content is more likely to avoid being cut off on mobile devices.
7. Put The Reader First
Nobody likes to hear a company only talk about itself. However, what about brands that help individuals solve problems? Those are the brands that are noticed. Put the reader’s interests first while creating email copy.
Be informative and provide the readers with valuable information. Generally speaking, customers care more about benefits than features.
They will be interested if you provide the benefits of utilising a product. After all, if there is a problem and you are giving a solution, customers will be interested.
8. Include CTA (Call-to-action)
One of the most common pieces of email marketing strategy is to include a single call-to-action. It’s critical not to include too many CTAs as customers, or viewers may feel as if they’re being forced to click on links just to buy something.
9. Avoid Using Generic Templates
Using a template as a starting point is perfectly acceptable. However, everyone has seen plain text email templates before. So, if you’ve already sent something similar, it’s time to go back to the drawing board and create something new.
Be sure to experiment with different templates and design some of your own. Testing using the A/B method will definitely give you a better idea of what customers prefer.
10. Unsubscribing Should Be Straightforward
You’ll undoubtedly want to do all you can to keep individuals on your list after you’ve got them on it. So why make it easy to unsubscribe?
Because it makes for a more pleasant experience. Someone may be interested in your brand, but no longer want to receive your mails. If it’s difficult to get off your list, that good brand perception might rapidly fade, and they may blacklist or harbour unpleasant sentiments against it.
This brings us to the end of our top ten email marketing tips article. However, we wanted to point out that, while these suggestions will undoubtedly help you improve sales and brand recognition, you will need hands-on expertise in the field.
You can consider attending an online email marketing course delivered by experts today along with the strategies shown above to strengthen your hands at email marketing.
Thank you all for taking the time to read our blog, we look forward to hearing from you in the comments below.