The last few years have seen the emergence of a very influential consumer trend, sustainability. As a result, the average consumer is aware of and prioritizing businesses that demonstrate their sustainability and environmental awareness values. This shift in consumer awareness and an increase in business education on the topics means that more businesses than ever are working to become more sustainable.
Of course, the main aim of making your business green is to reduce your impact on the planet and to become more sustainable. However, this green focus does not need to be completely altruistic. Promoting that you are a green business can help you to increase brand awareness, expand your customer base and boost sales.
Methods for Promoting Your Environmental Focus
The list outlines some of the most effective methods you can use to promote that you are a green business.
1. Showcase Your Mission Statement
Businesses that are looking to promote their sustainable efforts should create their own mission statement. In this statement, you should explain your main focus and aims regarding sustainability in your business. Next, you should outline the efforts that you are currently taking to reduce your environmental impact. It is also useful to outline what efforts you intend to make in the future to increase the sustainability of your business.
The more detailed and transparent that you can be with your mission statement, the better. This will help to eliminate any thought that you might simply be greenwashing.
2. Demonstrate Sustainability in Every Process
There is no point in going to lengths to make your products more sustainable if you then go to send your orders and wrap everything in multiple layers of plastic. Even if your products are very green, you will not appear to be a sustainable business if all of your processes do not reflect this value.
Review all of your business processes to make them as sustainable as possible. This will help you to make the right impression on your consumers while also making your business greener.
3. Be Proactive
Being green does not only refer to the way in which you run your process; it should be a core business value. You should be as proactive as you can be in the community to demonstrate your business’s sustainable focus. Consider supporting local charities, community initiatives, eco-friendly programs to showcase your commitment to sustainability to the local community.
4. Create Eco-Friendly Merchandise
Creating eco-friendly merchandise is another great way to showcase your sustainable focus while also promoting your brand and gaining customer trust. Unfortunately, all too much merchandise ends up in landfills; just think about all the sponsored plastic pens you have lost over the years or keyrings you misplaced. Instead, create eco-friendly merchandise like custom water bottles to promote your brand as a green company.
5. Educate Your Customers
Consumers actively seek out brands that are demonstrating their eco-friendly focus, but it can be difficult for a customer to know everything. Educating your customers about sustainability in the context of your industry and the effects that traditional practices can have is a great way to help empower consumers to make more green shopping choices. Focusing on education is also a great opportunity for businesses to explain how their green practices are making a difference.