With the right aspects in your marketing budgets, you could be. But what are those aspects and how much of your budget should you allocate to each? We have five suggestions for your marketing plan, below.
When putting together a marketing budget, it’s not enough to budget out for your customer’s original touchpoint. You need to think about how many times they’ll interact with you before they convert, and how much that will cost you.
Of course, the goal is for them to not bounce and convert right away, but that’s a rare occurrence, no matter how good your website is. To calculate your remarketing budget, look at your bounce and conversion rates. The lower they are, the more you need to spend on remarketing, unless you have low-quality lead pages, in which case you’ll need to revisit your entire digital marketing strategy.
2. Mobile Redesign
In 2020, SNL had a skit about a woman who made her 2020 resolution to reduce her screentime, among other things. Yeah, that didn’t happen for any of us. We’re spending more time on our phones than ever.
In fact, 25% of the world accesses the internet on their mobile phone only. Which means if you haven’t invested in a mobile-friendly website and shop/scheduling platform, you’re hurting your business.
3. Content Creation
2021 was the year of brands on TikTok, as proved by the iconic Duolingo Owl. And while having your mascot twerk on a table in your headquarters isn’t the right marketing strategy for everyone, it shows how creative brands need to be to get consumer attention in this oversaturated digital atmosphere.
When you’re deciding on your content goals for the year, study your population and what platforms they’re on. Then, look into where those populations are heading, as the general opinion of Facebook/Meta continues to decline. Even if your audience is older, don’t write off younger platforms altogether, as we’re seeing a migration away from Facebook that doesn’t seem to be slowing any time soon.
Is your business model evergreen? Or do you sell products/services that peak at a certain time of year? This has an impact on how often you spend your marketing budget, and where.
Unfortunately, Google SEO is a long game and doesn’t care when your products are most popular, so it’s important to work with an SEO company that can make you a marketing guide on how to stay relevant year-round. To get a better idea about how SEO companies work, read more.
5. SEO Difficulty Consideration
Finally, you need to take into account how the SEO landscape of your industry has changed in the last six months to a year. If you’ve seen your primary KW’s increase in difficulty, you’ll need to work harder (ie, spend more) to stay on Google’s first page.
That quest is more important than ever, as only 1% of consumers will click to the second page of search results.
Creating 2022 Marketing Budgets That Work for You
If you can integrate even three out of the five aspects above into your marketing plan, you’ll be better off this year than you were last year. If you can afford to integrate all five, then you’re well on your way to the first page of Google, congratulations!
We hope you enjoyed this guide on marketing budgets and wish you luck with your implementation. Follow us, we post SEO content all the time!