During lockdown the requirement of online grocery delivery was increased day by day as most of the people didn’t want to buy grocery from grocers shops because of the pandemic, in such a situation Instacart proves to be very helpful for both grocers and customers to fulfil their requirements. Instacart is America based online grocery marketplace introduced in May 2020 that helps the grocery shops to boost their sales by featuring their products in their official website or application. On one hand it helped the customers by advertising the products that has satisfied the needs of the customers, on the other hand it also helped the brands by sharing their products with the potential customers.
Since Instacart were launched up to 57% of the grocery ecommerce market increases. Instacart gives a great opportunity to several local grocery stores to boost their sales.
What is Instacart Advertising?
Instacart advertising is an advertising platform that helps the local grocery stores to reach with more and more people and ultimately boost their sale through advertising their products on the website and mobile app of Instacart by using different methods of promotion.
Instacart Ad Types and Promotions
Currently, Instacart mostly promote the products by featuring them in their website and mobile app. However, there are also some other methods of promotion such as Coupons, Delivery Promotions and a Hero Banner.
Instacart Featured Products
In this method, Instacart promote their product by featuring them in their official website or application, this is one of the most effective ways of promoting any product as it gives customers the choice to buy the product according to their requirements. For example the customer can choose the product of different size and price according to their requirement.
Instacart also offers Coupon promotion.
Most of the customers prefer to buy those products which offers coupons or discounts that is why offering coupons are also the popular method to promote the product as it helps the sellers to increase their sales.
Instacart Delivery Promotion.
The last approach of Instacart promotion is to offer free delivery option to the customers, and I must say it is one of the best approaches to increase more sale of the product. Because many times the delivery charges are very high therefore customers feels hesitate while buying a product of their choice. However free delivery option gives the opportunity to the customers to buy the product of their choice without paying any additional amount.
Why every grocery store should add their products to Instacart?
Since May 2020, Instacart is becoming a need of every household across the United States. As most of the people prefer to buy grocery through online but not every grocery store is able to provide door to door service as a result their sales decreases however, in such a scenario Instacart proves to be beneficial for both customers and grocery shops. Thus, Instacart way of hyperlocal business model provides effective ways of delivering goods.
According to some studies the grocery orders risen from 3% to 10% in a very short span of time as customers feels more comfortable to purchase grocery online as it saves their time so that they can concentrate on more important work.