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Five SEO Mistakes You Must Never Make

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At times the business owners and the marketers fail to achieve the results even after prolonged and dedicated search engine efforts. At times, it is because they end up making one or the other SEO mistakes.

So, which are these SEO mistakes that businesses make? Read below to find out.

Writing low-quality content, which won’t rank your site well in search engine

We regularly motivate website owners to create top-quality content, but we come across millions of website owners who produce low-quality content despite that. As a website owner trying to rank your website for SEO, you need to ensure that your site has decent content through and through. Further, you should maintain a certain length of the content.

Of course, please do not keep it too long, but do not keep it shorter than 300 words. How can you expect Google to look at you as an expert on a topic, if you have only written two or less than two sentences about a topic, how can you expect Google to think of you as an expert?

In this manner, Google will think of your page as inadequate to solve people’s queries.  

‘When creating content, you need to bear in mind that Google is not your audience. Your audience is the people. You are writing for people who visit your profile and not Google. The objective of Google is to organize the information around the world and give you the best possible answers.

Hence, writing good quality content for your audience is something, which will bring instant approval from Google,’ comments Maria, an SEO writer who did the best fish finder review.

Further, writing quality content also means writing original content. Hence, it is vital to prevent duplicate content with another website. Simultaneously, do not stuff your content with keywords. At all times, your text should be easy to read for your visitors.

At no time does the reader benefit from the keyword-stuffed text, as this will only hamper the readability.

Not researching the keywords and the niche

If you do not research the niche or the keyword opportunities, it can be a pricey SEO mistake. Moreover, it is also a bad management practice. Why?

Saina, an online reviewer who did the best trimmer for balls review, says,’ If you do not know your niche well, you end up bringing irrelevant visitors to the website, heightening the bounce rate, which is not good for your website.

So, how can you prevent this from happening? First, you should discover and search the niche. It will help you understand what your needs are.

Hence, it will enable you to perform a more in-depth analysis and give you an understanding of the right way to trigger the intent.

Then, following a rigorous understanding, you can search the keywords and bring them to your website for conversion.

Further, a vital thing you should understand is which keywords sell and which are the ones, which inform the user. More so, you can easily bring value to your keywords if you chose and optimize the keywords correctly.

‘On the website, you can find an array of tools that can enable you to pick the right keywords, which can help you get ideas for all the related and new keywords or phrases you can use. One of the best tools you can use is Keyword Planner, which is provided to you by Google,’ suggests Robin, who wrote the best Kohler toilet review.

 You can even keep a tab on your competitors’ strategy to understand what’s working well for them. It can also be an excellent way for you to better your business. It will give you an advantage of using what’s working for them and adding to it what they are possibly missing. One of the best ways to do this is via Brand Mentions. It is a free tool and is designed to aid in competitor spying.  

Making mistakes that hamper your HTTP status

There are a couple of mistakes that hamper your HTTP status, and in turn, affect your SEO. These include:

4XX errors 

When your website shows that a page is broken, it can be challenging for the visitor to reach it. It may sometimes happen with the pages, which are otherwise working fine, but there is something that curtails them from being crawled.

Page not crawled

It usually happens when you cannot reach the page for either of the two reasons:

  • The website load time is more than five minutes.
  • Your server is denied access to the website.
  • Broken internal links

These are the links, which direct the users to a non-performing page. These can hamper both SEO and UX.

  • Broken external links

There are also links, which direct the users to the pages, which do not exist on other websites. It may send a negative impression to the search engine.

  • Broken internal images

It is flagged when the URL is misspelled or when a picture file does not exist. 

Overlooking the page title and meta description

‘The problem is a lot many times the websites have the page title as ‘Home.’ It is not hard to fix the page title or add a meta description or title.

However, if you do not do it right, it will affect your website’s SEO,’ comments Eric, an SEO professional with TangoLearn.The majority of the CMS’s tend to alter this by default, but if it is a newbie or a small business owner designing the website, this aspect is often ignored.

Ignoring the user experience

Time and again user has made it clear that its number one priority is to offer the customers with the best possible experience to the viewers. So, if your website is not in sync with this policy of Google, you will never rank high on Google.

Here are some factors, which affect the user experience that you offer:

  1. Speed 

Everyone wishes to have a website, which loads fast. Google does take into account the time that a website takes to load. So, if you have a slow-loading website, it will have an impact on your website’s rankings.

  • Mobile support

Today most people use their website on Mobile. Therefore, Google is obviously giving adequate attention to ranking only those websites, which offer mobile-friendly content. So, if you lag there, your ranking will be affected.

  • Safety

If Google thinks of your website as unsafe, that is, containing viruses, malware, and potentially harmful materials, then Google may either block or display a warning for viewers.

  • Flash

Lastly, Flash is bad news, especially when it comes to SEO. Search engines are unable to navigate the links or see any text inside Flash. In addition, there are relatively newer and better technologies, which can outdo Flash. Thus, it is best to keep away from it.


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