Starting a new business is a whirlwind, even for the experienced entrepreneur. There are so many boxes to check and with business trends in constant evolution it can feel overwhelming to try and keep up. You should expect some missteps and bumps in the road along the way and treat them as opportunities to learn and grow. Marketing is one area that not everyone gets right the first time. As consumer habits change and target markets evolve, so should your practices.
The key here is to find the most suitable combination of tried and true, and modern approaches. You will want to put into practice strategies that have a solid track record of positive results, but you should also be mindful of what is new, so that you do not date your product or service before you even have a chance to present it to the world. Below are a few modern strategies to consider for your startup.
Search Engine Optimization
Search engine optimization, or SEO, simply means, improving the quality, and quantity of website traffic to a website from search engines. Even more simply, developing articles, advertisements, and promotions with specific key words that search engines, like Google, like, to get your business ranked as a top result. SEO mainly targets unpaid traffic so although you do not pay for your ads directly, you need to invest a lot of your time and effort into producing high quality content, deserving of a high ranking.
Really, the main goal here is to boost rankings for your new business in a sea of existing competition. PrestaShop SEO can help you turn rankings into revenue. If you are not familiar with all the benefits that PrestaShop has to offer you can review a guide on the best practices to get an understanding of how to apply this to your specific needs. Digital marketing is quickly lapping all other forms in today’s modern world so exploring these digital options is no longer optional for business owners if you want to achieve success.
Start Selling on Social Media
There is really no way to have a discussion regarding marketing strategies and not include social media in the conversation. Nowadays, consumers go to social media platforms to research and purchase goods and services before they use a traditional web search. This means that by ignoring this fact you are potentially eliminating an entire demographic of potential customers. Both Facebook and Instagram have recently launched opportunities for users to shop directly on their platforms. This fact alone means that there are clearly tons of marketing opportunities on social media if people can now buy directly from that platform.
While you are building your social media strategy, be sure that you are setting goals that make sense for your specific business. Ask yourself, what does your company want, and expect from social media? That answer can help you begin your journey. How you market towards the goal of building a community online is going to look different than how you would market if your main goal was to drive revenue. If you are looking to boost the efficiency of your digital marketing practices, social media is a modern way to do so.
Data Driven Marketing
Data driven marketing is the modern-day equivalent of a suggestion box. This strategy uses customer information to created targeted marketing messages. Through this process, your business will learn and identify the needs, wants, and habits of your determined target market. An analogy would be considering the age-old debate of which came first, the chicken or the egg. Some businesses create a product or service and market it accordingly while others identify a target market and create a product or service specific to that niche. This is a concept to consider as you develop your business plan because regarding a data-driven strategy, there is not really a grey area.
This is certainly a tech-forward approach. Another aspect to consider as an entrepreneur. Technology is not everyone’s favorite area of business and if you struggle here and do not plan to staff up with people who excel, this strategy may have to wait until you have a better handle on the other pieces of your plan. Data collection and analysis can be handled through AI and automation so another thing to bear in mind is the shift away from a personalized experience with your customers.
Creating a blog within your company’s website is a great tactic to get your businesses personality interjected into the mix. When done correctly, this is one of the best ways to drive targeted traffic to your website, because you can incorporate SEO strategies within your posts. Here are some highlights to consider for successful blogging:
- Find and work within a niche
- Focus on quality over quantity
- Create evergreen content with trendy updates mixed in occasionally
- Use photos and editing tools to increase the aesthetic