Logos have very specific designs and purposes. Want to create your own? Here’s what to keep in mind when creating logos.
As a business owner, you know just how much goes into building a brand. There’s no such thing as a minor detail, because even the smallest decisions can have a huge impact on your company.
And the seemingly small task that can have perhaps the biggest impact of all? Creating logos for your brand.
Having a good logo is everything, because your logo will go on everything! From social media accounts to business cards to marketing materials, your logo will be everywhere.
If you’re starting to feel overwhelmed, take a deep breath, we’re here to help. To learn how to create an amazing logo for your brand, just keep reading!
1. Focus on Your Target Audience
One of the most important things to keep in mind during the design process is that you’re not only designing your logo for yourself, but for your customers. And when in doubt, your audience comes first.
For example, you might like the look of sleek, black and white designs. But if your target audience is teens and young adults, something with a bit more flair would produce better results.
2. Choose Colors With Care
Speaking of design colors, your color choices are crucial, as they can change the entire vibe of your logo. If you’re unfamiliar with color psychology, now is the time to start researching.
Let’s say, for instance, that you’re designing a logo for your handmade candle business. Colors that evoke feelings of calm and relaxation would be best, meaning you want to avoid bold, aggressive colors such as red and yellow.
3. The Right Font is Key
Another pivotal element of your logo design is your choice of font. Choosing a font for your business logo can be particularly tricky, as you have to balance originality with simplicity.
Your font should be recognizable and representative of your brand personality, while remaining easy to read. If possible, commission an artist to create a font specifically for your brand. If that doesn’t fit into your budget, be sure to choose a high-quality font that isn’t already in use by a major brand.
4. Keep It Simple
Having a simple logo is essential, but that doesn’t mean that your logo design should be unimaginative. The best logo is one that’s memorable, yet clean and uncomplicated. Your audience should have a basic understanding of your brand at first glance.
For the best results, avoid using colors with conflicting messaging, and limit yourself to two or three at most. By using a riot of colors, complex design, and elaborate fonts, you risk creating an ambiguous logo that confuses potential customers.
5. Scalability Is a Must
Finally, you have to ensure that your logo is easily understood at any size. Your logo should look great on everything from billboards to promotional pens.
If your logo becomes illegible at smaller sizes or loses its sense of proportion when scaled up, go back to the drawing board.
Use These Tips to Make Creating Logos Easy
Your logo is a visual representation of you and your brand – that’s a big job for such a small piece of your business! Knowing this, creating logos can be stressful, which is why it’s so important to have a few helpful tips to use along the way.
Using these tips, you’ll be able to make a stunning logo that makes a great impression on your customers and fits your brand personality to a T.
Interested in learning more about creating incredible branding for your business? Take a look at our blog!