Like any sales industry, the hospitality industry thrives on whether or not all those potential customers end up completing the purchase. A great way to ensure visitors become customers is to make the booking process easier and more accessible. That’s why a lot of resorts and hotels are utilizing mobile apps. They prove to be successful and they’re well worth the investment.
If an app is going to succeed, it needs to offer a user experience. User experience, often abbreviated as UX, is determined by a number of features that make the customer’s process of interacting and purchasing your services easier. Mobile apps continue to grow in prominence, so let’s explore a few of the key UX features that are changing the hospitality industry.
Best UX Features for Hospitality Apps
UX for resorts, hotels, and private rentals comes down to three key elements.
- Does the app’s UX make the booking process easier?
- Does the app encourage travel and inspire travelers?
- Does the app’s UX accurately depict the destination and inform the visitor?
When it comes to some of the best features that accomplish these goals, it’s crucial for a hospitality app to include these features and approaches. They’re the same practices that a digital product studio would employ to boost visitors and drive sales, all within the context of hospitality mobile apps.
Images Sell a Destination Before Words
If a user is itching to get away for a weekend or even a full week, they might have an idea of where they want to go. Even if they don’t, one thing is going to sell them on choosing a destination: images.
High quality images sell a destination better than words ever could. When we see images, we can picture ourselves there enjoying a nice trip. When we read about a destination, it’s easy to get the gist, but it doesn’t quite transport us like great visuals do. One of the hospitality industry’s best apps, Vrbo utilizes this approach effectively. Every page features images that inspire travel.
Use Visual Language
No customer is going to be ready to book a trip on images alone. That’s why it’s important to use language effectively, not just list out a bunch of information. Visual language that quickly and effectively describes a destination can go a long way.
If you’re curious about what language is considered visual, try this experiment. Describe a hotel or resort in less than 9 words. It’s likely that in those few words you’re going to get right to the point, describing if it’s near water, a key highlight, or even exploring its proximity to a top attraction. This exercise can help you pinpoint exactly what sort of words are going to help drive wanderlust in your visitors.
There are a ton of great words you can utilize for a destination to get people itching to travel. Just remember: don’t be wordy and use your most visual vocabulary!
Keep Things Clear
In the same vein as visual wording, anything you do to describe your destination in the app should be clear and easy to follow. On the app Roadtrippers, there are literally thousands of places you can explore while you plan a road trip. Searching destinations doesn’t get too messy or overwhelming however thanks to the app’s clarity.
Users should be able to filter, search, and easily access any info they’re looking for. That usually means ensuring your hospitality app ux approach includes plenty of easy-to-read menus and category systems. Take the time to include these in your app and you’ll find that users are able to do all the selling themselves when searching a destination.
Help Users Make Plans and They’ll Book
Lastly, any great UX app should help users do everything they want to accomplish without needing to search for help. Especially when it comes to travel, mobile app users are increasingly autonomous and self-motivated. Push too many helpful widgets and pop-ups at them and they’ll search somewhere else.
Give users the keys to plan their trip and they’ll book. Any great digital marketing agency knows that users feel motivated by getting all the tools they need to satisfy their reason for visiting. Help your visitors plan their next trip by offering them a helpful hospitality app with great UX design.