As a small business owner, the internet is your most valuable resource. Especially since the onset of the COVID-19 pandemic, customers have been relying on online stores for all the products and services that they need. This means that any businesses that aren’t taking full advantage of their online sales channels are actually doing themselves a disservice. In order to grow your brand’s online presence, you need the right tools and strategies for improving your search engine ranking and building a positive reputation. The best way to do this is through SEO techniques.
One of the most effective SEO tactics for small business owners looking to increase their ranking on search engines is link building. Your website’s backlink profile, when filled with high-quality, relevant links, shows search engines that your site is trustworthy. Link building can be a very technical process that involves specialized knowledge and tools. This is why it’s a great idea for business owners to outsource their link-building and outreach campaigns efforts to an experienced digital marketing firm.
Why should I partner with a link-building company?
Link building as an SEO technique can actually be quite complicated. The reason why a link-building company can be so beneficial to you and your brand is that they have the knowledge and expertise it takes to make your website shine on the SERP. One of the top SEO companies providing quality link building services is LinkGraph. The team at LinkGraph is full of SEO experts who know exactly what the search engine algorithms are looking for when it comes to prioritizing search results. LinkGraph’s link-building service involves working with business owners one-on-one to develop a customized link-building strategy for their exact brand.
A link-building campaign isn’t a one-size-fits-all solution. This is why the experts at LinkGraph take an individualistic approach. Their custom link building services allow business owners to build a profile of relevant and high-quality backlinks. This way your brand is now being associated with other reputable brands and sites in your industry and the domain authority for your site will begin to grow. Not only does working with a link-building service improve your reputation in regards to the search engine algorithm, but it also gives a vote of confidence to your potential customers.
What is the link-building process?
The link-building process starts with a site audit that will analyze the current number of links and linkable assets on your web pages. While you may already have a good number of links on your site, this analysis will also show if these are quality links or if they can be improved. This process also involves examining your site’s keywords and keyword ranking on the SERP.
Once you have a better idea of how your site is currently performing, it’s much easier to make a plan moving forward on how to grow your brand. The team at LinkGraph has years of experience working on an individual basis with their clients to craft these link building campaigns and create real, practical improvements for their sites.
What makes high-quality backlinks?
Good quality links and high domain authority is about more than just high-quality content. While Google’s algorithm does give priority to quality content that it knows is useful and trustworthy—based on clicks and reads— it also pays attention to context and relevance to varying degrees. The Google algorithm is actually constantly changing, and this is why it can be difficult for an independent business owner to get a good understanding of how it works. It’s for this reason that working with a link building service is the most efficient way to stay in good graces with the algorithms for all the top search engines.