Website design plays a vital role in SEO. Not only it helps your website become more visible but it can also significantly boost your rankings. The main reason is that search engines like Google prefer a website that can provide consumers with a seamless experience.
Therefore, web design is not just about making the website look good but also about ensuring that the website is user-friendly. Web designers know all too well that some of the visual elements they implement on pages to impress the audience can slow down a website, negatively affecting its SEO.
That’s why they do everything they can to create stunning visuals that don’t use up so many resources, thus improving the website speed in the process. As you may already know, website speed is one of the major factors for both rankings and user experience.
That’s just one example of how website design can have a significant impact on SEO. Fortunately, when they work together efficiently, there’s always something more developers and designers can do to make both the target audience and the search engines happy.
With that in mind, here are a few ways you can boost your SEO rankings with a great web design.
1. Improve website speed
Website speed is one of the most important factors when it comes to SEO and user experience. Consumers have little to no patience for sluggish websites and will bounce off if your pages take too long to load.
At the same time, consumers expect that your web pages are well-designed with great visuals that will keep them engaged. But if such visuals tend to slow down a website, how can consumers expect both to work perfectly in sync?
Consumers don’t really care how you manage to pull it off as long as you do. That’s where web designers have to get crafty in their line of work.
For example, if you hire a web design company from NY, you can expect that professionals will ensure that your website has both great design and optimized speed. Here are a few ways they can achieve that.
- Optimize images – reducing their size and format without sacrificing quality.
- Enable file compression.
- Minifying code, such as HTML, JS and CSS files
- Reducing the number of redirects.
- Enable browser caching.
- Leverage CDN (Content Delivery Network).
These are all the things you can do yourself if you have the right know-how. However, it’s always better to let experts tweak your website the right way and ensure that it is as fast as it can be.
2. Ensure mobile-friendliness
Most online consumers browse the web using a mobile device, such as a smartphone or tablet, aside from using desktop or laptop computers.
Ever since online consumers have switched to mobile devices, search engines like Google have begun prioritizing mobile-first indexing, which means that Google will give a ranking boost to websites that are mobile-friendly.
Websites that aren’t mobile-friendly will experience a significant decrease in search rankings and visibility. The key is to implement a responsive or an adaptive design. If you’re already working with a New York web design company, they can tell you which option is better for your website and help you implement it.
The main difference is that a responsive design adjusts the website content to the user’s device and screen size.
On the other hand, an adaptive design creates a version of your website for a specific device, such as one for smartphone, another for tablet and one for desktop, for instance.
Adaptive designs tend to perform slightly better than responsive ones, but they are more expensive to implement. That’s why most website owners choose a responsive web design.
3. Perform on-page SEO
Web design isn’t just about making sure that your website is pretty. In fact, it’s also about making sure everything is categorized and organized properly. That way, your website can provide a seamless browsing experience to consumers, as well as help search engines crawl and index its pages.
Web designers, therefore, perform on-page SEO when they bring all the visual elements on a website to life. This is to help search engines match content with user intent and help them understand what’s happening on your web pages. The result is a boost in search engine rankings. Here are the steps you should take to improve your on-page SEO.
- Perform a website audit
- Optimize title tag.
- Eliminate errors, broken links and missing pages
- Optimize the meta descriptions
- Utilize 301 redirects
- Optimize your URLs
- Add alt tags
- Include anchor text
- Create internal links
- Optimize your XML site map
On-page SEO ensures that your pages are well-organized and that your website content is connected. This helps create a seamless website structure that’s easy for both users and search engines to navigate.
Moreover, it ensures that website visitors enjoy their browsing experience and that they don’t have to come across any inconveniences while doing so.
4. Create seamless navigation
Website navigation is one of the most important factors for user experience, as well as one of the major ranking factors when it comes to SEO. Web designers are in charge of creating your website’s navigation structure, including search bars, drop-down menus, breadcrumbs, dofollow and nofollow links and many more.
The key is to reduce friction on your web pages and allow users to seamlessly get from one page to another in just a few clicks or less. From the search engine point of view, navigation is vital for creating content hierarchy.
When navigation is well-optimized, search engines can crawl and index pages accordingly, helping you shape page authority. If your website is particularly large, with many pages and a blog, you need to make sure that every component is linked together so that search engines can go over everything.
That way, you avoid inconveniences, such as losing rank because search engine crawlers couldn’t get to some of your pages and, therefore, didn’t index them at all.
Information structure and hierarchy are crucial for websites that want their users to browse without any delays or interruptions, as well as websites that want to boost SEO by helping search engines do their crawling and indexing.
Website design is not all about colors, images and flashy elements that make a website look good and visually appealing. There’s much more to creating a web design that all happens behind the scenes. What we see when the page loads is the result and a visual representation of a considerable effort.
Therefore, web design does and will continue to help boost SEO. It achieves this by ensuring both user and search engine algorithm expectations or standards are adequately met.
Search engine algorithms will change over time and crucial web design elements will continue evolving so that they can keep up with those changes.