You’re constantly being told that the digital marketing niche is evolving, so how do you know the most effective strategies for 2021? You’ll find all the answers you need in this guide!
This shouldn’t come as a surprise, but social media is still one of the most prominent digital marketing strategies this year. If you aren’t on social media, you’re risking a certain percentage of prospective customers going to competitors. People research brands on social media, they communicate with brands on social media, and they even purchase from links on social media.
However, don’t fall into the trap of thinking that you need a presence on every single platform (you’ll have no time for sleep!). Instead, think about your audience and where they can be found. From here, use social media to post, partake in group discussions, show your knowledge, advertise (with help from AI tools and CAPI after iOS 14), and engage with consumers.
Sorry, no brand can avoid live videos any longer. If the thought of a live video scares you, it’s time to step up because live videos resonate with audiences while also generating conversions. You don’t need to be a huge TV personality to run a short live video. If you don’t want to do it yourself, find a willing colleague, or hire agencies like King Kong that are now serving UK businesses.
In terms of content, you could interview an industry figure, a Q&A session, a product launch, or even just a simple discussion with followers. According to the statistics, 96% of people have watched an explainer video, while four in every five people prefer watching a video compared to reading a blog.
Remember the days when SEO was nothing but cramming some keywords into an article? Well, these days are well and truly over. Instead, voice SEO is now a growing niche. In other words, accommodating people using a voice assistant to search the web. While some use Amazon Echo, others use Siri or Google Home. Either way, you need to make sure that people come across YOUR brand rather than the competition.
As a starting point, use conversational language in articles while including long-tail keywords. What’s more, you should use Google My Business and answer common questions with content.
But…email marketing is dead, right? Well, no. Email marketing certainly did fade away for a while, and this is because most consumers received dozens of unwanted messages per day. Now, with GDPR and other privacy regulations, consumers give their addresses to companies by whom they want to be contacted. In other words, they’re happy to receive emails if they’ve actively given their address.
Of course, you cannot send unsolicited emails any longer. Not only does this frustrate consumers, but you’ll also fall foul of the many new regulations. Yet, you can build an email list and send content to those who provide their address. These days, people have closer control over their inboxes because they don’t receive unwanted emails. Consequently, they’re more likely to pay attention to your message.
Resonating with Consumers
Finally, a digital marketing strategy that every business should adopt this year is respect and appreciation for consumers. During the pandemic, the world came together, and businesses grew closer to consumers. It would be a shame to waste this opportunity to keep a close relationship, be transparent with consumers, and live in harmony.
Create genuinely interesting content, contribute to causes important to consumers, run fundraising events, and use the digital sphere to do some good in the community. Even just answering questions on social media contributes to this goal.